Through our ongoing research surrounding trends in private and independent education, we often discover information valuable to our mission and schools. A recent example is from U.S. News & World Report stating, "The grueling recession that began in 2007 has upended American priorities." In other words, Americans have redefined what is essential.
The top two essentials were laptops and cellphones. However, I'm sure you will agree number three is the most significant:
The following excerpt from the article is quite poignant:
"As Kevin and Deanna Daum were spiraling toward bankruptcy in 2009, they decided they could live without their two cars, their two residences, and most niceties. But they insisted on keeping up tuition payments for their son, then a senior at a private high school. Many Americans seems to feel likewise. While data doesn't readily show how much families spend on schooling, many families say they've given up other things in order to protect their kids' education, whether it's private school or college, tutoring, enrichment programs or school-related activities. Private school enrollments fell by less than one percent from 2008 to 2010....because Americans simply value education." (Rick Newman, "10 Things We Can't Live Without," U.S. News & World Report, May 18, 2010)